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The Ask:

NSAC 2022 - Meta Quest 2

Create a campaign that increases market penetration through brand awareness amongst 18-24-year-olds.

How we did it:

We exceeded expectations by creating a campaign that focused on building relationships at each step of the consumer journey, generating 324 million impressions and making Meta Quest 2 an essential item in the eyes of 18-24-year-olds. 

Executing the Plan

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All creative executions were done by digital media students while advertising students focused on strategy, research, and providing creative briefs.

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Main Spot

The Lean With It Campaign

The Game Plan

15-Second Spot

TikTok

Spotify Ad

Social Post #1

Social Post #2

Social Post #3

Pop-up Brand Experience

OOH

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